Algorithms in Social Media –
A Travel in Time and a Bid for the Future


The seminar will give participants an idea of how Algorithms govern what we see as social media users and the importance of taking algorithms (and their ever changing nature for commercial purposes) into account, when we communicate and do marketing on social media.
How has the development been? Changes over time, why it’s no longer enough to make organic posts, why does video perform so well, etc? Bid for what will happen in the future (primarily Facebook and Instagram).


Frederik Øhrgaard, Business Advisor at KOMFO, Copenhagen

frederikFrederik Øhrgaard, Business Advisor at Komfo is and experienced Business Delopment Manager with a passion for strategy, sales/marketing and all things digital.

Connect with Frederik on Linkedin



Casper Noreen Frid, Business Advisor at KOMFO, Copenhagen


Casper Noreen Frid, Business Advisor at Komfo is a consultant/CRM with 10+ years of experience in combining knowledge on data activation, tech, Social Media and how we act as customers. This he puts to use every day, helping all types of companies create #BrandPurpose and efficient ways to work with Social Media.

Connect with Casper on Linkedin


Backed by Sitecore, Komfo is a fast growing company in enterprise software. Komfo is trusted by 5,000 users in 60+ countries for global marketing visibility, collaboration, and governance. Over 300 brands including Microsoft, Ikea, Telenor, Sony PlayStation, Hummel, BoConcept, Jack & Jones, Sony Music, and HBO use Komfo to help them manage their global social media activities and grow their business. Among their customers are also public institutions, government bodies and last but not least universities and other institutions of higher education.